The TV news industry continues to see new entrants by the droves. It has, however, got its house in order on the editorial front for the large part. Loyal audiences tune in to news and events providing peaks in viewership.

But advertising is not keeping pace; and losses continue to dog TV news thanks to problems of plenty. So what is the way forward: will subscription revenues, thanks to digitisation, save the day as channels turn pay? Will the plethora of channels consolidate in every state through mergers and acquisitions? Or will madness and the status quo continue?